February 5, 2008
Book Marketing enters the 21st century
I am sure that entrepreneurial authors who promote their books on the internet, could easily get a day job doing on line marketing for a conglomerate book publishing company. A story which caught my eye in today's e-bulletin of Book Trade Info was titled Marketing Has Never Been A Strength Of The Book Publishing Industry. It focuses on Random House of Canada's 'new' on line marketing strategy for one of their authors, Douglas Coupland who didn't want to do a book tour to promote "The Gum Thief", his latest title. The publishing company have come up with the 'novel' campaign of promotional videos on YouTube. Who knows? They might come up with the 'ingenious' idea of planning virtual book tours for their authors in future.
Posted by frances on February 5, 2008
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